Let’s be honest reels are exhausting.
You know you should be posting them to stay visible and boost reach, but that doesn’t make it any easier to actually do it. Between picking audio, editing clips, and keeping up with trends… it’s a full-time job on top of your full-time job.

The Best Social Media Planning Tool I Recommend to Every Photographer

One of the biggest struggles I hear from photographers is this:

“I want to post consistently, but I either don’t have time or don’t know what to say.”

Totally fair. You’re running a business, juggling client work, editing galleries, managing inquiries—and social media ends up being just another thing on your plate. As a social media manager who works exclusively with photographers, I’ve tested a lot of tools. And the one I recommend every time?

Rella.

Whether you're managing your own Instagram or working with someone like me, Rella makes content planning so much easier—and actually kind of enjoyable.

If you’ve ever struggled with what to post on social media, you’re not alone. Coming up with consistent, engaging content ideas can feel like a full-time job—and as a photographer, your actual job is capturing incredible moments, not spending hours brainstorming captions.

That’s why I created the 2025 Photography Content Calendar. It’s packed with prompts designed to make content creation easy, whether you’re sharing your work, educating your clients, or simply connecting with your audience. Think of it as your go-to guide for showing up online without the stress.

As someone who has worked alongside photographers for years I completely understand why Instagram isn’t a priority when it comes to your business. You’re busy shooting and editing and by the time you’re done with the gallery you’re over it and on to the next one. But let’s be real: Instagram is the go-to platform for photographers. I know it’s overwhelming so, you might be wondering, "Is posting consistently really worth the effort?" The short answer is YES. If you want to reach the right clients and build a brand that stands out, Instagram needs to be part of your strategy. Here’s why showing up matters—and how it can transform your photography business.

As a photographer, you're always looking for ways to showcase your work and connect with potential clients so I’m going to let you in on a little secret of just how powerful IG stories are. It pains me to say this as a social media manager, but there was a time when I wasn’t posting consistently on my business page. I was, however, sharing stories daily. Sometimes they were things that were meant to educate or engage my audience, but most of the time they were just nonsense behind the scenes things of my life (mainly my dog) and guess what?! One of my social media manager friends said she didn’t even realize I wasn’t posting because I was always showing up at the top of her feed on stories.

I know, I know. You're thinking "But why would I outsource my social media management? I can handle it myself." And sure, you probably can. But hear me out, because outsourcing could be the best decision you make for your photography business.