What to Post on Instagram as a Photographer
If you’ve ever struggled with what to post on social media, you’re not alone. Coming up with consistent, engaging content ideas can feel like a full-time job—and as a photographer, your actual job is capturing incredible moments, not spending hours brainstorming captions.
That’s why I created the 2025 Photography Content Calendar. It’s packed with prompts designed to make content creation easy, whether you’re sharing your work, educating your clients, or simply connecting with your audience. Think of it as your go-to guide for showing up online without the stress.
What Makes This Calendar Different?
This isn’t a generic list of ideas—it’s built specifically for photographers, no matter your niche. From wedding photographers to family portrait experts to branding pros, the prompts are flexible enough to fit your style while keeping your audience engaged.
Here’s what you can expect:
365 Content Prompts: From tips to share with your clients to behind-the-scenes insights, you’ll have fresh ideas for every day of the year.
Seasonal Relevance: The prompts are tailored to align with holidays, milestones, and seasonal trends, making it easy to stay relevant.
Adaptability: Whether your tone is playful, professional, or a mix of both, you can customize the prompts to match your voice.
Why Use a Content Calendar?
Consistency is key to building trust and staying top of mind with your audience. But consistency doesn’t mean you have to post every day—it means showing up with purpose and value when you do.
This calendar takes the guesswork out of the process. Instead of scrambling for ideas, you’ll have an entire year of inspiration ready to go. Use it to:
Plan your posts ahead of time so you can focus on your clients.
Share content that educates, inspires, and connects with your audience.
Avoid the overwhelm of coming up with ideas last-minute.
What’s Included?
Along with 365 prompts, you’ll also get access to my Content Creator Toolbox, featuring tools to make your content planning even smoother. Think templates for social posts, a discount on scheduling software, and everything you need to streamline your process.
Because let’s be real—your time is better spent doing what you love, not worrying about captions.
The 2025 Photography Content Calendar is here to make showing up online simple, consistent, and fun. It’s more than just a calendar—it’s a way to focus on what matters most in your business while staying connected with your audience.
