Why Rella is the Best Content Planning Tool for Photographers
One of the biggest struggles I hear from photographers is:
“I want to post consistently, but I either don’t have time or don’t know what to say.”
Totally fair. You’re running a business, juggling client work, editing galleries, managing inquiries and social media ends up being just another thing on your plate (it’s why I have a business for it!). As a social media manager who works exclusively with photographers, I’ve tested A LOT of tools. Too many tools really and they’ve all left me frustrated with being glitchy, not saving my work, not providing the tools I need, etc. etc. But then finally I stumbled upon THE BEST scheduling software and I geeked out over it for days.
Rella.
Whether you're managing your own Instagram or working with someone like me, Rella makes content planning so much easier and, dare I say, actually kind of enjoyable.
Why I Recommend Rella to Every Photographer I Work With
1. You can schedule and auto-post your content in advance.
No more setting reminders or dropping everything to post. Rella lets you upload your images, write your captions, and schedule everything ahead of time. You can even auto-post straight to Instagram—so your content goes live while you’re out shooting, editing, or relaxing with your family.
2. You can invite collaborators without giving up control.
One of the best features for photographers who work with assistants, VAs, or a social media manager is that you can invite someone to help you schedule and plan—without handing over your Instagram password. You maintain full control, but the work gets done for you. It's seamless and secure.
3. You can map out your feed visually.
As a photographer, your grid matters. With Rella, you can preview how your posts will look side-by-side, so you know everything will flow together beautifully. No more last-minute posting that throws off your whole aesthetic.
4. It helps you stay organized and consistent.
Rella makes it easy to keep track of what’s been posted, what’s coming up, and what’s still in progress. You can even leave notes on each post, so whether you're managing things yourself or working with someone, everything stays clear and streamlined.
5. You get smart analytics that actually help you grow.
Forget confusing spreadsheets—Rella gives you easy-to-understand insights into what’s working, what’s not, and where to focus next. Their AI-powered analytics even offer suggestions based on your past posts, so you can keep improving without guessing.Try Rella for Your Photography Business
Whether you’re DIYing your social media or looking to work with a manager like me, Rella is the tool I recommend to every photographer I support. It’s designed for creators, simple to use, and helps you stay consistent without burning out.
Click here to try Rella (this is my referral link—it’s the exact version I use for myself and my clients).
Need Some MoreHelp Planning What to Post?
If you’re stuck staring at a blank caption box or tired of winging it, I’ve got resources that’ll help:
Or check out my social media coaching & audits if you want personalized support, an account audit, or strategy that actually fits your brand.
